Future Legends – Business in Hyper-Dynamic Markets
Future Legends explores how digital technology is reshaping markets at unprecedented speed, creating a hyper-dynamic environment where past experience can no longer guide future success. Driven by five powerful forces of digitalization, this new reality demands that businesses become far more adaptive, innovative, and connected than ever before.
Drawing on insights from organizational design, digital strategy, and real-world case studies, the book shows how leaders can shift from merely reacting to change to becoming its source. It explains how to build connected businesses that unite the agility of start-ups with the scale of large organizations, how to balance exploitation and exploration, and how to cultivate cultures that learn fast, innovate continuously, and thrive amid uncertainty.
Future Legends provides a practical blueprint for leaders who want to transform their organizations, to shape it and become future legends themselves.
Praises
This great book offers a bold vision for leaders how to transform their corporates into platforms, ready for innovation at scale in the digital age.
Inspiring – and true in many ways! Future Legends invites you to change the way you think about your own environment and take a look at the social consequences of rapid change through new technologies. And most important: Each company’s corporate culture plays a widely underestimated yet decisive role in the transformation of institutions.
Explains in a highly readable form how to resolve the contradictions arising from simultaneous management of substantial established business and innovations.
Digital connectivity dramatically changes the business landscape. This must-read equips leaders with game-changing knowledge and conceptual approaches for the future of business.
The book does not just add to the number of publications arguing businesses must become radically more adaptable and innovative than they are today. It is also a “how to” guidebook on making those changes – and the best one I have read to date.
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This book is an inspiration for digital change and impressively recommends leaders to hit the road together.